As a social media nerd and a nonprofit worker with a heart for Africa, the past month has been fascinating. In that time we have witnessed the rise of the “KONY 2012” campaign and the fall of the mastermind behind it, Jason Russell.
On March 5th, an organization named Invisible Children launched an online movement to make Joseph Kony, a Ugandan war criminal and rebel leader known for his use of child soldiers, famous. The goal was to bring so much attention to him that governments would work together to bring about his arrest. Invisible Children produced a sleek thirty-minute video presenting this idea. The video went viral, racking up more than 86 million views.