Video snacks are the latest rage among the working proletariat nowadays. People are hungry for the sentimental, the celebratory, the enigmatically natural joy of physics, the contemplative, the comic — especially at 3 pm on a workday.
For me, one of the pure pleasures of video on the Web is discovering cinematic joy in a short commercial that I may have dismissed because of timing and the medium. But, with a set of headphones forming an aural cocoon, I can experience the magic of water balloons floating and bursting in super-slow-motion, reflect on my children and wife, and appreciate what an immensely beautiful world that presents itself. All in a Schweppes ad; can you believe it?