Flashmob or Polished Ad on a Spanish Plaza, This Video Is a Feast

Monday, July 2, 2012 - 11:13 pm

Flashmob or Polished Ad on a Spanish Plaza, This Video Is a Feast

Let’s make no mistake here; this is a commercial for Banco Sabadell. And, yes, it’s a majestic, highly orchestrated flashmob organized by one of Spain’s largest banking groups. But, when I get an evening email from our founder and host confessing to shedding “happy tears” when watching it, I figure I better check it out.
Flashmob organizado por Banco SabadellAnd, if you read the comments on YouTube, you’ll see much more of the same sentiment being expressed.
On May 19th at six in the evening, what appeared to be a single, tuxedoed street performer playing a bass for people strolling around Plaça de Sant Roc in Sabadell, Spain (just north of Barcelona) turned into a mass ensemble performing a movement of Beethoven’s Ninth Symphony — including more than 100 musicians and singers from the Orchestra Simfònica del Vallès, Amics de l’Òpera de Sabadell, Coral Belles Arts, and Cor Lieder Camera.
The production is lovely and highly produced, but it’s the fascination and pure joy of the passersby that makes the moment quite magical. Non?

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is the cofounder of On Being and currently serves as publisher & editor-in-chief. He received a Peabody Award in 2007 for his work on “The Ecstatic Faith of Rumi” and garnered two Webby Awards (in 2005, and again in 2008). The Online News Association nominated his journalistic work multiple times in the general excellence and outstanding specialty journalism categories. Trent’s reported and produced stories from Turkey to rural Alabama, from Israel and the West Bank to Cambridge, England.

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  • Gregory Mead

    I don’t know how many times I’ve watched this, but EVERY time I see it, I get tears in my eyes. The fact that it is obviously highly planned doesn’t take away from the magic of it, of the amazement of the audience, and of the fact that you can be a normal person and still create marvelous music.

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