Edit this post

The On Being Project

Jonathan Greenblatt

The Business of Doing Good

The news has been marked in recent years, at regular intervals, by the moral and practical downfall of prominent businesses. Jonathan Greenblatt is among a new generation of entrepreneurs who want to lead a fundamental shift in corporate culture as well as philanthropy — a merger between making a profit and doing good. We explore his way of seeing the world and his economics of "ethical brand architecture" and "fiercely pragmatic idealism."
Share Your Reflection

Guests

  • Jonathan Greenblatt

    Jonathan Greenblatt

    is CEO of GOOD magazine and a lecturer at the UCLA Anderson School of Management. He's also the co-founder of Ethos Water.