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The On Being Project

Heidi N. Moore

When It Comes to Finance and Comedy, It’s All About Patterns

“What makes humor is pattern recognition. Finance is very helpful on that front because there are a lot of patterns that keep repeating themselves.”

Heidi N. Moore uses humor as a tool for understanding the world of finance. She tells stories about the people behind the money — why they do what they do and how they do it, and has done so for many years as a reporter for The Wall Street Journal, The Guardian, and Marketplace. By humanizing something as intimidating as finance, she helps people actually understand it.

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  • Heidi N. Moore

    Heidi N. Moore

    is the editor in chief of Ladders and a writer who covers finance and economics. She was a reporter for the Wall Street Journal, the Guardian, and Marketplace.